Founded 2022 · Los Angeles

D'Amelio Brands

A house of consumer brands, built by the D'Amelio family.

D'Amelio Brands develops and operates authentic, accessible products across food and fashion, with an emphasis on partnering with small, inclusive, and sustainable businesses.

Our story ↓
The Founding

Formed in 2022. Built brand by brand, not licensed off a name.

D'Amelio Brands was formed on September 6, 2022, pairing the D'Amelio family's reach and marketing instincts with Marc D'Amelio's three decades in business, apparel, and licensing.

The mission from day one: authentic, accessible products across categories, from footwear and fashion to food and beverage, with an explicit commitment to partnering with small, inclusive, and sustainable businesses. The company expanded into food and beverage in 2023, the category its most active brand now leads from.

How It Works

One house. Real operating partners.

D'Amelio Brands sets the direction and tells the story. Day-to-day production and distribution run through category partners built for it.

Since March 2025, SNAX-Sational Brands has been the exclusive licensing partner for Be Happy Snacks, handling manufacturing, distribution, and retail expansion, while the D'Amelio family leads marketing and brand storytelling. It's how a family-run company gets onto shelves at Walmart, Costco, Albertsons, and 7-Eleven without owning a factory.

A Be Happy Snacks retail display, stocked with Himalayan Pink Salt, Cotton Candy, and White Cheddar popcorn
The Portfolio

Two brands. Two different chapters.

One is on shelves nationwide and expanding. The other is closing a chapter and opening a new one. Both carry the family's name.

Be Happy Snacks popcorn bags: Cotton Candy, Parmesan Garlic, Maple Bacon, and White Cheddar
Active & Expanding
Food & Beverage

Be Happy Snacks

Better-for-you, whole-grain popcorn in flavors like Himalayan Pink Salt, White Cheddar, Cotton Candy, Parmesan Garlic, and Maple Bacon.

Since March 2025, SNAX-Sational Brands has run production, distribution, and retail expansion as the brand's exclusive licensing partner, while the family drives marketing and storytelling. It's currently stocked at Walmart, Albertsons family banners (Jewel-Osco, Shaw's, Acme, Safeway, Market Street), Costco Business Centers, and 7-Eleven and Speedway.

behappysnacks.com ↗
Be Happy Snacks bags styled outdoors alongside popcorn and sandalsOn the go A Be Happy Snacks retail floor displayOn the shelf The Be Happy Snacks team celebrating the Walmart launch, holding bags of Maple Bacon popcorn in front of the shelf displayWalmart launch day
A D'Amelio Footwear billboard advertisement on Sunset Boulevard in Los Angeles
In Transition
Fashion

D'Amelio Footwear → D'AMELIO

D'Amelio Footwear launched in 2023 with a billboard over Sunset Boulevard, a store at The Grove, and a strategic initiative with Lulus. Footwear production has since wound down.

The brand is becoming something bigger under a new mark: D'AMELIO. Italian roots. American story. The next chapter is coming soon.

dameliofootwear.com ↗
Marc D'Amelio at the D'Amelio Footwear store at The GroveThe Grove, Los Angeles The D'Amelio Footwear billboard viewed from street levelSunset Boulevard Creators posing with D'Amelio Footwear shopping bags in front of the brand's neon sign at the launch eventLaunch night
Behind The Brands

Moments From The Portfolio

Be Happy SnacksMarc D'Amelio at the Be Happy Snacks office launchLaunch day
D'Amelio FootwearThe D'Amelio Footwear neon signThe sign
Be Happy SnacksGuests at the Be Happy Snacks office launch, in front of a wall styled with popcorn bagsThe popcorn wall
D'Amelio FootwearInside the D'Amelio Footwear showroom, wall of sample shoes in the backgroundInside the showroom
Be Happy SnacksA Be Happy Snacks display outside a Costco Business CenterCostco Business Centers
D'Amelio FootwearGuests at the D'Amelio Footwear launch party step and repeatLaunch night, D'AMELIO
Be Happy SnacksBe Happy Snacks Cotton Candy popcorn styled for a campaign shootCotton Candy campaign
D'Amelio FootwearA pair of D'Amelio Footwear pink platform heels at the officeAt the office
D'Amelio FootwearA D'Amelio Footwear campaign shootCampaign shoot
Leadership

Two founders, one operating company.

Marc D'Amelio Chief Executive Officer & Co-Founder

Three decades in business, apparel, and licensing before co-founding D'Amelio Brands in 2022. Runs the company's day-to-day direction and brand partnerships.

Richard Rosenblatt Co-Founder

Serial entrepreneur who built, took public, or sold Demand Media, Intermix/MySpace, and iMALL.

In The News

Press coverage

2022 to 2025
Get In Touch

Building something? Let's talk.

Partnerships, licensing, press, or a category we should be in next. Marc reads every message.

Thanks, we will be in touch.

© 2026 D'Amelio Brands LLC